About
eriksr on July 1st, 2008
I’m Erik Sebellin-Ross, a senior social media strategist experienced in creating in-house social media practices, developing social media strategies for Fortune 500 and startup clients alike, and much more. Welcome to Ready, Aim, Reach, where I look at the new (and sometimes old) ways you can reach your targets in this wonderful medium.
I launched my career as an independent international technology journalist, first with regional publications such as Canada Computes and verticals including Pen Computing, then with leading print and online publications ranging from CNET.com, GameSpot.com, and Maximum PC to The Washington Post, Fortune, and The New York Times. Having written for some of the best publications worldwide, I turned my attention to public relations, landing positions with leading firms.
I quickly discovered my in-depth knowledge of technology, and my hunger to learn about and work with social media, found me in the right place at the right time. And I want to share that information with you.
