Blogio: Bullseye
eriksr on July 24th, 2008
One of my personal crusades is to help grease the wheels between marketers and bloggers. It’s no secret that the relationship between the two is frequently strained with PR practitioners not truly understanding bloggers and with bloggers routinely receiving press releases or pitches that have little or nothing to do with what they write about.
And that’s where a new service, Blogio, fits, or tries to fit, in.
Blogio describes itself as “…a pipeline between top marketers and top Bloggers.” Here’s some more on their philosophy:
Blogio was born from a need to adapt an “old world” media (Public Relations) to a new media phenomenon (Bloggers). We believe that the continued fragmentation and diversity of the internet is great, but lacks an economic engine that is non-advertising based. Blogio provides a new financial model that allows marketers access to bloggers while supporting the blogging movement in general. Blogio seeks to offer compensation for a Blogger to read and review the information offered.”
Blogio uses a revenue share model — marketers pay $300 to distribute information on Blogio, and that revenue is shared with targets 50/50. The top ten bloggers in a niche end up with $15 each. Marketers can even use a service called “BlogExclusive” where Blogio keeps $150 and the target blogger gets $150. Marketers are paying for access to bloggers, who are under no obligation to write about anything.
Sounds good, doesn’t it? I’m going to register and take it for a spin and get back to you with a more in-depth report later. (But, in the meantime, if any of you have tried the service, do comment and let us know how it worked out.)
