Nintendo: 12; Dooce: 0
eriksr on July 3rd, 2008
Well, someone at Nintendo has got to be pretty happy right about now. See, they got Dooce to mention the Wii in her blog.
And that would make the day of any social media person.
But, as if that wasn’t good enough, she also mentioned Nintendo three times. And she mentioned their newest product, Wii Fit, eight times.
That’s twelve mentions of wholesome goodness on a blog that averages 40-50,000 viewers daily.
Twelve mentions surrounded by words of love, like ”… good people from Nintendo …” and “… this is a product I use, something in my house, something I’d love to share with you.”
If I were the lucky Nintendo social media person who managed this, I’d be having a cigarette right about now and mumbling something along the lines of “And was it good for you?”
Now, with that kind of exposure, you can’t be faulted for thinking Nintendo drove a small truck of money up to Dooce’s door. And, boy, would you be wrong. Because Dooce, sweet, misguided, innocent Dooce who, I can only guess, has no idea what her brand is worth, made it a point to tell her readers
Nintendo is not paying me to do this, and just to clear up some confusion, I would never accept money to post about anything here.”
Never accept money? Ever? Social media types everywhere are rubbing their palms together fast enough to start a brush fire.
So how did Nintendo persuade blog goddess Dooce to write about them? Well, according to her, all they did was give her “… five Wii and Wii Fit systems (as a set) to give away to five of my readers.” Heck, it costs Nintendo more in review product to get into CNET.
If I wore a hat, I would take it off to Nintendo for a flawlessly executed social media strategy.
And as for Dooce, who did not accept one red, hot dime for this? I’m torn between wanting to teach her about the value of brand so next time she will accept a little contribution of, say, several thousand dollars for what amounted to an online ad or admire her for the bucks she is surely generating in ad revenue with the 42,000 give or take comments her Nintendo post generated.
Actually, I have a better idea. I have this client who would be great in a contest and …
