eriksr on June 19th, 2007
Fourth week on a new job and, as usual, I’m learning new things all the time. The most recent lesson? The difference between a plain document and an attractive document is HUGE. Heap-big. Imagine presenting your client with a document that is little more than bolded headings and blogs of text, versus bold use of colors — dark blue background with white text, for example.
I’m not advocating going overboard here, nor am I saying that creating a nice looking report/document will win or keep you any business. What I am saying is that presenting your reader with something well organized will grease the skids and make life a bit more pleasant.
Read the rest of this entry »
eriksr on June 6th, 2007
File this one under personal productivity, folks. Do you have any idea how much slower
your computer is as a result of the anti-virus, anti-spyware, anti-phishing, and anti-everything else software you have loaded? If you were to remove all that stuff right now, you would notice the difference — I guarantee it.
So it is with great pleasure that I announce I recently became an official Mac convert. No viruses, no spyware — nothing to worry about. I’m actually enjoying using a computer again. So what, pray tell, would happen if we put one in front of everyone at a PR firm? I think you would “move the needle” on productivity. Not just because of security, but because of how friendly and approachable the operating system is. It seems to encourage experimentation. Experimentation leads to experience and comfort, and when it comes to technology, this is something PR practitioners need desperately. Read the rest of this entry »
eriksr on June 4th, 2007
Have you gotten any spam email lately? Is that a dumb question? Hah! So you’ve noticed a few things about your messages. The HTML-laden messages you receive – messages that look like Web-pages – don’t display anymore unless you click a specific button allowing images to be downloaded and shown. As usual, bloggers ended up ruining things for the rest of us because, if someone were to send a legitmate message with embedded pictures, the recipient wouldn’t see them unless they made a conscious effort to do so. Bottom line: Spammers have ruined a perfectly legitamite and persuasive way of getting your point across. But don’t despair, HTML emails are still a valid way of getting your recipients attention — here’s some tips to help you get it done right…
Read the rest of this entry »
